1、Bo LiuDanan RenCaleb WhitePrincipal Analyst,Client InsightsSVP,Client Insights>M EnablementProduct Marketing Principal3AgendaThe New State of Content ConsumptionThe Gen-Z Audience Across ALL DigitalThe Gen-Z Audience&Streaming Consumption Key Takeaways3214P A R T IThe New State of Content Consumpt

2、ion5Source:Comscore Media Metrix Multi-Platform,Apr 2021-Apr 2024,U.S.*Comscore CTVi,Apr 2021 Apr 2024More Content is Created and Consumed Than Ever Before,to Larger AudiencesA P R I L 2 0 2 1TOTALINTERNET275MUVsTOTALINTERNET279MUVs+4MSOCIALMEDIA247MUVsSOCIALMEDIA254MUVs+7MGAMINGSITES/APPS219MUVsGAM

3、INGSITES/APPS234MUVs+15MCTV82MHHCTV 91M HH*+9MA P R I L 2 0 2 4Unique Visitors Across Social Media and Total Internet6Source:Comscore VMX Multi-Platform,Jan 2021 to Apr 2024,US.Online Video Consumption Continues on its Growth Trajectory050B100B150B200B250B300B350B400BJFMAMJJASONDJFMAMJJASONDJFMAMJJA

4、SONDJFMA2021202220232024+89%INCREASEApr.2021-Apr.2024Video Views All Properties7Source:Shareablee Metrics&Trends,US*All,Instagram and TikTok January 1 December 31,2021 and 2023Shareablee Content Pulse,US*All,YouTube,Content mentioning“#shorts”,January 1 December 31,2021 and 2023 Short Form Video Als

5、o Continues to RiseA C T I O N S 2 0 2 1-2 0 2 3A C T I O N S 2 0 2 1-2 0 2 3+73%+60%ReelsEngagement On Reels&TikTok are All Growing For U.S.Brands&PublishersP A R T I IThe Gen Z Audience Across ALL Digital9Source:Comscore,Plan Metrix,Audience Profile,Multi-Platform,Base Audience:Gen Z(1997+2012),Ma

6、y 2024 Gen Z Audience PersonaEnvironmentally Friendly68%have taken an environmentally conscious action in the last 6 months27%use environmentally-friendly products for home improvementGaming Enthusiasts49%own a gaming console48%say that their primary gaming device is a smartphone or tablet37%have wa