1、THE GLOBAL TRAVEL COMPASS:2024 INDUSTRY OUTLOOKFOREWORD2In:Vibes.Travelers are looking to immerse themselves in other cultures,and brands that can find novel ways to fill their need will benefit.Out:Revenge travel.In:Event and gig trips.After Taylor Swifts“The Eras Tour”raked in billions,destination

2、s will need to look at event-driven tourism differently in order to make the most of it.Out:Banking your PTO.In:As AI is used with varying degrees of success by the media,journalists and consumers are searching for proof of humanity and authenticity in the content they create and consume.Out:AI hall

3、ucinations and deepfakes.In:Regenerative travel.While sustainable tourism remains an important topic,its evolving into a more holistic approach to create destinations that can successfully weather the test of time.Out:Performative activism.In:Keeping it real.With the evolving roles of DMOs and other

4、 tourism bodies,its possible to eliminate some of travelers perceived travel risks but it needs to be done authentically.Out:Staying in your lane.In:Were calling it already:In 2024,travelers are entering their cruise era.Out:Avoiding the high seas.As we settle into a new year,I always enjoy the exer

5、cise of reflecting on the year behind us and evaluating(with a healthy dose of optimism)what lies ahead.Inside our business,were squarely positioned at the crossroads of the travel and tourism industry,where macroeconomic factors,consumer behavior and innovation converge.In 2023,the industry continu

6、ed its resettling following the impact of the COVID-19 pandemic.In 2024,our research shows that travel intent remains steady,despite rising travel costs and in defiance of many predictions.No longer driven by the need to travel just because they finally can,travelers are looking to elicit specific f