1、Guide to Growing Chinese Gaming Apps Overseas2024Download PDFGROWING CHINESE GAMING APPS OVERSEASContentsHighlights&MethodologyIntroductionGoing Global:At a GlanceCreative Benchmarks and InsightsAd Creative Insights From Top GamesGameplay and Monetization TrendsAbout Us234510172833GROWING CHINESE GA

2、MING APPS OVERSEAS3Highlights&MethodologyCPISouth Korea,Japan,and the US have high CPIs and are highly competitive markets for Chinese games.Malaysia and the Philippines have comparatively lower CPIs.ITI Conversion RatesIn the US and Canada,costs are higher overall,but conversion rates are also high

3、er than in other markets.D7 ROAS EMEA has the highest average ROAS for Chinese games at 17%.Video ads offer the best average ROAS at 21%.Monetization Tip:Time-Limited Offers Implement trial characters and innovate on time-limited gachas that tap into player FOMO to shore up your monetization strateg

4、y.Top Advertisers The top advertiser in H1 of 2024(by number of unique creatives)was Legend of Mushroom.On Android,it was Tycoon Casino Vegas Slot Games.Liftoff data is based on data from May 1,2023-June 15,20247.9BClicksData for the report comes from GameRefinery,Accelerate,Liftoffs programmatic ad

5、vertising solution,and SocialPeta,a creative intelligence platform.SocialPeta data is based on ad creative data from January 1,2024-June 30,2024133BImpressions18M InstallsGROWING CHINESE GAMING APPS OVERSEASFinding Success in Overseas Markets 4Theres no doubt about it.Chinese games have found an aud

6、ience in the global market.According to Business of Apps,China makes up over 31%of worldwide mobile gaming revenue.As giants like Tencent and NetEase dominate the ROI charts worldwide,Chinese gaming revenue is expected to top$39.6 billion globally by 2027.For game developers in China,tackling overse