德勤：2020年大学返校调查报告（英文版）（17页）.pdf

1、2020 Deloitte back-to-college survey Reimagining the return to class July 2020 Copyright 2020 Deloitte Development LLC. All rights reserved. | 2 INTRODUCTION Executive summary As we approach a new school year, many parents are weighing difficult decisions about sending their children off to college,

2、 especially as several states are experiencing flare ups of COVID-19 cases. Its likely that nothing about higher education will be normal this year, but those who plan to shop for back-to-college (BTC) supplies are intending to stick to their normal spending plansat least for now. Many dont plan to

3、shop until later in the season, leaving the possibility that spending patterns could change. The pandemic closed most of the countrys 7,000 colleges this spring, affecting roughly 20 million students, with many finishing their semesters virtually from home. Only 52% of parents were satisfied with th

4、e education students received this spring, and many are now contemplating the value of online learning at the price of an on-campus experience. Meanwhile, 62% of parents are anxious about sending kids to college because of the pandemic, and 40% are concerned about making upcoming college-related pay

5、ments. This has caused some parents to explore alternate options for the upcoming year, such as taking a gap year, living at home, or finding more affordable schooling. We wont know how many students actually follow through with these alternative plans for several months, but the implications could

6、be damaging to educational institutions as well as retailers and communities that benefit from student spending. With this backdrop of uncertainty, we launched our annual back-to- college survey to explore intended behavior of parents who plan to spend on back-to-college items this summer. Although