1、ATTITUDES TO THEATTITUDES TO THE2024 PARIS GAMES2024 PARIS GAMES Ipsos|Attitudes to the 2024 Paris Games Ipsos|Attitudes to the 2024 Paris Games2The Games seen as inspiring the next generationEight in ten(80%)say the Games inspires tomorrows generation to take part in sport.However,only 55%say the G

2、ames“inspires me to participate in sport”.This feeling is stronger among younger people(61%of Gen Z,62%of Millennials).Football/soccer is the event where interest is highestTwenty-eight per cent say they are interested in football,ahead of athletics(26%)and gymnastics(20%).Latin America is most inte

3、rested in football with Argentina(55%),Peru(50%)and Colombia(47%)the most excited.The Games brings people and markets togetherAround three in four say the Paris Games presents an important opportunity for the world to come together(75%),brings their country together(72%)and makes them proud of their

4、 country(78%).Interest in the Games is higher than for Tokyo In all but one of the markets featured in both our 2021 and 2024 surveys,there is more interest for the Paris event than there was when the Games were in Tokyo.Trkiye is the only market where interest is not higher,its figure is the same a

5、s three years ago(56%).Excitement for the Games highest in AsiaAcross 33 markets,57%say they are interested in the Games.China(86%),Thailand(77%),Indonesia(75%)and Philippines(72%)are the most interested.In host market France only 44%are interested,but this is up from 32%in 2021.War and economic cri

6、ses should not stop the eventA majority in all markets surveyed say the Games should go ahead despite the worlds economy and wars around the world.A majority in all markets also feel like the climate crisis should not stop the event from taking place.Key findings Ipsos|Attitudes to the 2024 Paris Ga