1、SHOPPERPREFERENCEREPORTUK EDITIONThe shopping experiences consumers expect in 2024Bazaarvoices Shopper Preference Report delves into thecomplex landscape of consumerism and examines howmacroeconomic factors influence consumption trends.Shopper Preference Report engaged 8,089 participants in 6countri

2、es across various age groups,ranging from 18 to 65.Shopper Preference Report,UK Edition,focuses oninsights from our UK shoppers,with over 2,000participants.Where applicable,we added global data to compareUK shoppers preferences to those of other shoppers.The insights gathered from this group offer v

3、aluable data forunderstanding consumer behaviours and preferences forbrands and retailers to understand and actively engage,adapttheir commerce strategies to align with industry-changingtrends,and foster lasting connections by meeting the dynamicexpectations of todays consumers.SHOPPER PREFERENCE RE

4、PORT|UK EDITION 2024 BAZAARVOICE,INC.2Do you spend more money online or in-store shopping?Yes55%No45%Mind the app.UK shoppers are savvy in adopting digital technologies in theshopping process.They frequently use online platforms for research,comparison,and purchasing,making e-commerce a significant

5、part oftheir shopping routine.3SHOPPER PREFERENCE REPORT|UK EDITION 2024 BAZAARVOICE,INC.Has your return to work led toyou spending in physical storesinstead of online?Have you returned to a physicaloffice for some of your workweek in 2023?Yes 68%No 32%NO DIFFERENCE31%35%34%32%30%24.3%23.5%22%MORE I

6、N-STOREMORE ONLINE010203040501 hr1-2 hr2-3 hr3-4 hr4-5 hr5-6 hr6-7 hr7+hrTIME SPENT ON PHONETIME SPENT ON SOCIAL CHANNELSHow many hours a day do youspend on your phone?How many hours a day do youspend on social channels?4SHOPPER PREFERENCE REPORT|UK EDITION 2024 BAZAARVOICE,INC.Roughly 25%spend betw