1、Table of contentsCopyright 2023 The Nielsen Company(US),LLC.2Introduction3The Hispanic opportunity4The digital shift:Embracing new viewing trends4Streamings new majority:Hispanics5Uncovering trust:The Latino connection to content8Where Latinos see themselves:Genre representation9How Hispanics intera

2、ct with news10Hispanic audiences find more of what theyre looking for on streaming platforms11Reflections:How Hispanic generations see themselves in media13Unlocking trust:Building authentic relationships with Hispanic audiences14Building trust through community15Cultural connection:Balancing langua

3、ge and relevance in media choices among Hispanics16Hispanics tune in and turn up the volume16Conclusion18IntroductionBuilding strong ties with Hispanic audiences goes beyond producing inclusive content and effective ads.Its about navigating an ecosystem where brands,creators and distributors can con

4、nect with the multifaceted Latino community.Latinos value quality media and trustworthy contentthe factors that lend authenticity and affirm credibility,which influence content choices and how Latinos perceive the brands and platforms they encounter.Smart brands work within these ecosystems,boosting

5、 their standing and building loyalty among the community.In the evolving media landscape,one truth stands out with absolute clarity:the burgeoning opportunity within the Hispanic market.With a purchasing power of more than$2 trillion1,the Hispanic community is not just a key demographic segment,but

6、a dynamic force shaping the future of consumer behavior and brand engagement.The media landscape in 2023 reveals intriguing shifts for all consumers,but especially for Hispanics who are undeniably drawn to streaming and Spanish language-dominant Hispanics who continue to embrace broadcast television