1、 2023 Nielsen Consumer LLC.All Rights Reserved.ITALY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,May 2024 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.SUMMARY:TOPLINE VISITATION&INTENTION2Despite a decrease in food led visits last month,overall,On Premis

2、e visitation remains the same with time of year topping reasons to visit the On Premise more frequently,showcasing the importance of good weather conditions to encourage additional traffic to venues.The rate of delivery ordered also has seen a slight decrease with less consumers ordering compared to

3、 last month,particularly in the 18-34 category who are spending lessWhen ordering drinks in a bar,caf or restaurant consumers are mainly swayed by how their drink of choice matches the food ordered,whether what they typically drink is available,and what specialities and recommendations are made at t

4、he venue.Menus are also determinant of drink choice if it stands out on the menu,implying that there is a particular group of consumers more responsive to visual aids.Consumers mostly discover new drinks through the physical menu as well as through friends and family recommendations.When it comes to

5、 RTDs,only 24%of consumers have purchased them in the past 6 months,however,a sizable 53%are open to try them.Over 2 in 5 consumers who drink RTDs like to experiment with new RTD brands and flavours,highlighting the space for innovative recipes.Pre-mixed Cocktails and Hard Seltzers are the most drun

6、k RTDs,whilst Alcopops do not capture the average Italian Consumers interest.RTDs are often purchased in bars,restaurants and cafs showcasing there is opportunity in the On Premise,particularly for Hard Seltzers and pre-mixed Cocktails.A shift towards a 4-day working week would encourage nearly 1 in