1、1Financial Times Future Of The Car 2024 RewindPresented by:2Major Themes and TakeawaysBetween May 7th and May 9th London was the stage for 10th annual Future of the Car conference.This prestigious Financial Times event gathers senior executives from automotive OEM companies,technology providers,mark

2、eting agencies,and policy-making institutions for reflections on how the auto industry is changing as a result of evolving consumers expectations and new technological developments,as well as discussions on where the industry is headed.Dentsu was a sponsor of this Financial Times event,and this Rewi

3、nd report reflects our attendees take-aways on what were the most prominent themes discussed by keynote speakers and panelist alike,and our attendees thoughts on the implications for marketers.INTRODUCTIONTHEME 1The Rapid Evolution of the Automotive Landscape Is,Inevitably,a Non-Linear AffairTHEME 2

4、Realizing the Promise of Connected Cars&New Revenue Streams THEME 3Navigating Global Automotive Turbulence -Protectionism and APAC DisruptionTHEME 4The Changing Car Buyer Journey and the Future Role of DealersTHEME 5Bridging Regulation and Collaboration to Meet Societal Goals3EV Sales Plateau and Hy

5、brid Elongates12 months ago,nobody was talking about hybrid technology as a viable path to carbon neutrality apart from(perhaps)Toyota.This year,however,it was the primary topic for debate and strategy shift.The nub of the issue stems from poor infrastructure globally and a lack of a governmental co

6、nsolidated approach to delivering the necessary chargers for EVs.So,consumers have voted with their feet and EV sales have reduced,by up to 20%for some OEMs in Q1 this year.Michael Cole,President and CEO,Hyundai Motor Europe(HME),framed the issue perfectly:“HMEs sales of EVs are still three times hi