1、ARTIFICIAL INTELLIGENCE IN ACTIONWorld Travel&Tourism Council1ARTIFICIAL INTELLIGENCE(AI)IN ACTIONUSE CASES AND IMPACTS OF AI IN SOCIETY,BUSINESS AND TRAVEL&TOURISMJanuary 2024ARTIFICIAL INTELLIGENCE IN ACTIONWorld Travel&Tourism Council2CONTENTSFOREWORD 3AI IN SOCIETY 4AI FOR GLOBAL GOOD 5STANDARDS

2、 FOR AI IN SOCIETY(INCLUDING CHILDREN&AI)6AI IN BUSINESS 8AI AND WORK 11INTELLECTUAL PROPERTY 13LEGAL RESPONSIBILITY&LIABILITY 15AI STANDARDS 16AI IN TRAVEL&TOURISM 18AI&TRAVELLER JOURNEY 19AI IN TRAVEL&TOURISM CASE STUDY EXAMPLES 21TRAVEL&TOURISM AI EXAMPLES 23AI&ANGUILLA 24SUSTAINABLE AI 27RESPONS

3、IBLE DATA MANAGEMENT FOR SUSTAINABLE AI 30WHATS NEXT FOR AI 31AI AGENTS 31ARTIFICIAL GENERAL INTELLIGENCE(AGI)34ROBOTICS 36ANNEX:PROMPTING AI CHATBOTS BASIC GUIDE 41ACKNOWLEDGEMENTS 42ENDNOTES 43ARTIFICIAL INTELLIGENCE IN ACTIONWorld Travel&Tourism Council3FOREWORDPlanning your dream holiday.Cutting

4、 food waste.Finding the most fuel-efficient flight.These arent just things we hope technology can achieve in the future.They are ways artificial intelligence(AI)is being used,right now,by Travel&Tourism companies around the globe.This report is the second in a series from the World Travel&Tourism Co

5、uncil(WTTC),in partnership with our member and leading technology company Microsoft,about artificial intelligence and its potential for the Travel&Tourism sector.In our first report(an Introduction to AI Technology),we looked at what AI is and where it came from.This time,were taking a look at the w

6、ays AI is being used by travel companies today,and how it might be used in the future to make travel easier,greener and more inclusive.Being quick to understand new technologies is crucial for business success and has always been a source of competitive advantage.Our hope is that this guide will not