1、The 2024Survey ReportMarketing ExecutiveAI Sentiment AI Adoption,Future Plans and Trust Levels Among Executive Leaders in MarketingExecutive SummaryConversica commissioned a survey of 454 marketing leaders at the CMO,VP,and executive levels regarding the utilization of AI in marketing over the past

2、year,plans for the next 12 months,top marketing use cases for growth and general AI trust sentiment.71%of respondents used AI for data gathering and analysis inthe past 12 months,while only 40%utilized AI for funnel efficiency89%reported that AI-driven initiatives directly contributed toan increase

3、in revenue in the last yearThose planning to use AI for inbound follow-up and outbound leadgeneration were even more likely to have seen revenue increaseslast year (95%and 92%,respectively)89%of respondents plan to increase investment in AI tools orexplore new AI applications in the next yearMarketi

4、ng execs believe AI technologies have the greatest potentialto impact the middle of the funnel(44%),with lead nurtureand qualification topping their list of use cases with the greatestimpact on conversion rates(45%)Overall trust in AI in the organization is moderately high,with 45%reporting complete

5、 trust and 44%some trustAIs ability to deliver trustworthy,brand-accurate information wasthe top concern for conversational AI use casesKey Findings IncludeThe report delves into each questions results,highlighting trends,concerns,and opportunities identifed in the data.Introducing the Marketing Exe

6、cutiveAI Sentiment Survey ReportOver the past 12 months,the marketing landscape has witnessed a significant evolution inthe adoption and experimentation with Artificial Intelligence(AI)technologies.This period has served as a foundational stage,where organizations across industries have been explori