1、Healthy Snackers Report 2024U N I T E D S T A T E SThe shifting habits and considerations of health-conscious snackers in the US.Living consumer intelligence| rise of health-conscious snackers in the USConsumers who often prioritize diet or healthy versions of snacks are on the rise and are leading

2、the way with increased snack spending.Leveraging YouGov Profiles,this report explores the demographics of a healthy snacker,key behavioral trends,as well as the brands and retailers they are more likely to consider.2US healthy snackers report 20243US healthy snackers report 2024A growing segment of

3、snack shoppersOver the last 4 years,the percentage of self-described health-conscious snackers among the general population(gen pop)has increased from 28%to 32%.YouGov Profiles+datasets accessed January 17,2021,January 16,2022,January 15 2023,January 14,2024Filter:Agree with I often snack between me

4、als”&“I often choose diet or healthy versions of my favorite products.”(N11,000)28%28%30%32%0%5%10%15%20%25%30%35%2021202220232024Growth in healthy snacking over time(US)4Healthy snackers lead the way with increased snack spendingContinuous inflation has led to more Americans spending$50 or more on

5、snacks each month,especially those who often choose diet or healthy versions of their favorite products.US healthy snackers report 2024YouGov Profiles+USA.Datasets accessed:January 17,2021,January 14,2024Filter:Agree with I often snack between meals”&“I often choose diet or healthy versions of my fa

6、vorite products”(N3,200)26%43%21%5%20%39%28%7%0%5%10%15%20%25%30%35%40%45%50%Under$20$20 to$50$50 to$200More than$20030%42%19%3%25%41%23%4%Under$20$20 to$50$50 to$200More than$200Average monthly spend on snacksHealthy snackersGen pop202120245US healthy snackers report 2024Americans who often choose