1、The 2024 Media MorphUnravelling UAEs media consumption pattern and trends,with a spotlight on Gen ZLiving consumer intelligence| A EThe 2024 Media Morph2The evolving UAE media landscapeGet in touch How has media consumption and engagement changed over recent years and which media types have seen the

2、 most significant evolutions?Leveraging data from YouGovs audience intelligence platform,Profiles,this report explores shifts in media habits of UAE residents over the last few years and details the adoption of online media.In addition,it explores the media behaviour of Gen Zs and how their consumpt

3、ion of media compares to the general population.The 2024 Media Morph3UAE residents trust in news organizations has improved over the last year Social network websitesTelevisionA newspapers websiteA news app on a mobile or tablet device27%45%42%55%30%41%38%52%Top sources of news20232021Datasets used:

4、Profiles+United Arab Emirates 2023-12-03,Profiles+United Arab Emirates 2022-12-11);(N 5935)I trust news organizations that have a reputation for objectivity proven by track record”51%54%20232022Social media remains the top source of news for more than half of UAE(52%)although it has experienced a sm

5、all decline in the last two years.Newspaper apps have seen a small increase.Datasets used:Profiles+United Arab Emirates 2023-12-03,Profiles+United Arab Emirates 2021-12-05;(N 7009)The 2024 Media Morph4Online fully entrenched as top news sources across all generationsSocial media and newspaper websit

6、es are the top two news sources for all generations with newspaper apps ranking in the top 5.Datasets used:Profiles+United Arab Emirates 2023-12-03;(N 1115)Sources of news among different age groupsRankup to 2425 to 3435 to 4445+140%53%55%51%232%40%42%45%332%37%39%42%427%29%32%33%525%26%24%31%Social