1、1QUARTERLY BENCHMARKS|Q1 2024QuarterlyBenchmarksQ1 2024DVs Quarterly Benchmark Report provides transparency into key metrics on a quarterly basis for the benefit of advertisers and publishers.With these insights,teams can better contextualize performance and media quality relative to the rest of DVs

2、 measurement ecosystem.2QUARTERLY BENCHMARKS|Q1 2024Table of ContentsQUARTERLY BENCHMARKSGlobal Quality BenchmarksGlobal Video BenchmarksMetrics GlossaryATTENTION BENCHMARKSWhat Is DV Authentic Attention?Overall Global Attention BenchmarksRegional PerformanceMetrics Glossary020304070809103QUARTERLY

3、BENCHMARKS|Q1 2024Global Quality BenchmarksAPAC64%0.8%6.1%64%84%EMEA69%0.8%7.0%72%80%LATAM73%1.8%4.7%74%76%NORTH AMERICA71%0.9%4.1%73%79%Regional PerformanceAuthenticViewable RateFraud/SIVTViolation RateBrand SuitabilityViolation RateDisplayViewable RateVideoViewable Rate4QUARTERLY BENCHMARKS|Q1 202

4、4Global Video Benchmarks5QUARTERLY BENCHMARKS|Q1 2024Authentic RateThe percentage of monitored ads that meet the definition of Authentic namely,that they are brand suitable,fraud free and served in the intended geography.It is calculated using the following formula:Authentic Ads/Monitored Ads.Block

5、RateBlocked impressions that do not comply with a clients specific brand suitability or fraud settings.Fraud/SIVT Violation RateFraud/SIVT violations represent requests and incidents that served or were prevented from being served because they were recorded as bot fraud,site fraud,nonhuman data cent

6、er traffic and/or injected ad events.Metrics GlossaryBrand Suitability Violation RateBrand Suitability violations represent requests and incidents from apps,sites,or pages that served or were prevented from being served because they did not meet one or more of a brands Brand Suitability settings.Out