1、Beyondthe binge:A P A CLiving consumer intelligence|Unveiling the habits,attitudes,andlives of APACs streaming customersBeyond the binge2Introduction Across the diverse landscape ofAsia-Pacific,streaming platforms have become a cornerstone of entertainment,weaving their way into the lives of audienc

2、es.No longer confined to television screens,captivating content now flickers on smartphones,tablets,and laptops,offering viewers unprecedented access to a world of imagination and entertainment.But who are these viewers,the faces behind the clicks and the engines driving the regions booming streamin

3、g market?This report delves deeper than the binge-watching headlines to paint a vibrant portraitof APACs streaming customers,specifically focusing on those engaged with major platforms like Disney+and Netflix.We move beyond demographics and psychographicsto explore the intricate tapestry of their ha

4、bits,attitudes,and lives.We examine how they engage with content,navigate the digital landscape,and express their diverse cultural identities through their viewing choices.The key markets explored in this study are Australia,Indonesia,Hong Kong,Singapore and Thailand.Who are subscribers of Disney+an

5、d Netflix:Across all five markets,Netflix maintains a significant lead,claiming around 30%of subscribers in each country.Its broader content library and established presence appear to be key drivers.Despite being the newer entrant,Disney+carves out a sizable niche,particularly in family-oriented mar

6、kets like Australia(20%)and Hong Kong(18%).Beyond the binge311%16%10%18%20%31%35%18%27%44%ThailandSingaporeIndonesiaHong KongAustraliaNetflixDisney+Australia(45+)Hong Kong(18-29)Indonesia(30-44)Singapore(18-29)Thailand(18-29)AustraliaHong KongIndonesiaSingaporeThailand32%26%27%20%32%Demographics Und