1、AI for CMOs:The Real-World Blueprint for AI-Powered Digital Transformation (2nd Edition)Sponsored By 2023,Marketing AI Institute,All Rights Reserved.2|AI for CMOs3 A Letter from Tracy Sestili,CMO at Intellimize4 The AI Opportunity for CMOs 6 Intro to AI for CMOs What Is AI?6 Machine Learning and Dee

2、p Learning 7 Large Language Models and Generative AI 89 AI Use Cases for CMOs Advertising 9 Analytics 10 Content Marketing 10 Customer Experience 10 Ecommerce 11 Email Marketing 11 Social Media Marketing 12 SEO 12 13 How Real-World CMOs Are Using AI How Are CMOs Using AI Today?13 What Challenges and

3、 Concerns Do CMOs Have Regarding AI?14 How Will Hiring and Strategy Change in the Age of AI?1416 Scaling AI for CMOs The Need for Scale 16 The 10-Step Framework 1621 Its Time to Become a Next-Gen Marketing Leader Table of Contents3|AI for CMOsThe world has changed entirely since the first edition of

4、 this AI for CMOs guide was published in the middle of 2022.Today,were witnessing the dawn of the AI revolutionat least the dawn that is now more apparent to the majority of the world.With the explosion of powerful generative AI tools,including ChatGPT,the promiseand riskof artificial intelligence h

5、as become viable to every leader,professional,and citizen on the planet.Now,anyone has access to incredibly powerfuland rapidly advancingAI.Generative AI alone is now reshaping how we write,create,and code.It is changing how we search for information.And it carries the promise that,one day soon,well

6、 have access to AI assistants that can follow our commands autonomously.But,in reality,AI has been quietly growing in power,scale,and affordability behind the scenes,and largely out of the public eye,for the last decade.(A trend both Intellimize and Marketing AI Institute saw early and acted on when