1、Business school applicant trends and motivations in 2024Understanding the business education landscape through international applicant perspectives.Business school applicant trends and motivations in 2024Business school applicant trends and motivations in 202423 Contents48 9 10 16 18 23 24 30 31 32

2、34 36 38 40 42 43 46 52 5658 59 61 64 68 70 76 80 84 86 88 90 92 96 98 102 104 110 114 116 118 120127 Top takeaways:Summary of key insights and findings Foreword:Nunzio Quacquarelli,Founder&President,QS Quacquarelli Symonds Methodology Survey plans and data collection methods Demographics Part I:Und

3、erstanding study motivations by destination Motivations overview Motivations for studying in North America Visa and immigration trends for the United States Application trends in North America US full-time MBA application overview US specialised masters application overview US international mix Spec

4、ial report on the M7 M7 application trends Canada full-time MBA application overview Motivations for studying in Europe Application trends in Europe Application trends in UK business schools Application trends in French business schools Motivations for studying in Asia Pacific Adapting strategies to

5、 keep business talent closer to home Part II:Understanding learning motivations Evolving preferences in business education delivery:A shift towards blended learning Tracing the shift in Generation Zs online education values beyond flexibility Embracing flexibility and career integration in business

6、school choices How important is international accreditation to applicants?The rising tide of sustainability in GME Integrating AI into the curriculum Entrepreneurial and interdisciplinary studies gain ground Specialisation preferences of applicants by gender Part III:Understanding career motivations