1、Copyright Movable Ink.All rights reserved.12024s PRACTICAL GUIDE TO PERSONALISATION:AN ACTION PLAN FOR FINANCIAL SERVICES MARKETERSCopyright Movable Ink.All rights reserved.2Thank you to our contributorsWith over a decade of experience in the finance sector,Justyna blends her expertise in psychology

2、,analytics,and information systems to create innovative,customer-centric solutions.Her leadership style is marked by a strong commitment to teamwork and inclusivity,ensuring diverse perspectives are valued through her professional role.Justyna KaletkaHead of Distribution PlatformsWith several years

3、of experience in CRM across diverse industries,Marta began her journey in the fast-paced world of gambling and transitioned into the finance sector.Now Marta has landed in the heart of the action at a groundbreaking agency where she aims to rewrite the rules of CRM.With a team of trailblazers by her

4、 side,she is on a mission to sprinkle a little stardust on every client interaction,creating experiences that are as unforgettable as they are effective.Marta OrsiniSenior CRM ConsultantFrom regional building societies to retail banking,Ross is a seasoned FS marketing professional.While at a leading

5、 UK credit card provider,he led innovative customer engagement strategies.Now at John Lewis,he leads the Financial Services Marketing Comms&CRM team,advocating customer centric,data driven strategies for optimal engagement.Ross RileyHead of Marketing Communications&CRM(Financial Services)Alex has ov

6、er a decades worth of experience in the financial services space.She joined Movable Ink from American Express in 2021 and now works across Movable Inks global financial services clients globally,including some of the UKs biggest high street banks and most innovative fintechs.Alex ManlyDirector,Strat