致趣百川：2019致趣百川社交营销指数报告(72页).pdf

1、sprout social Edition XV: Empower 50% of social marketers say entertaining and inspirational posts are the most effective in helping them reach their goals. Whats interesting to note is consumers shift away from discounts and sales and toward entertaining and inspirational content. In 2018, 67% of c

2、onsumers said they were most likely to engage with discounts, while over half (51%) said they would share posts promoting sales. In this years Index, our findings reveal the majority of consumers prefer interacting with entertaining posts, and only a little more than one-third (37%) engage with disc

3、ounts and sales. In another survey another survey earlier this year, 64% of consumers said they want brands to connect with them, and with social as the premier channel for connection, marketers will need to reevaluate how they encourage engagement. SproutSocial SproutSocial 2727 With a solid strate

4、gy for building awareness among consumers, the next step for social marketers is turning that awareness into genuine consideration. Social posts that encourage consumers Likes 37% of enterprise social marketers work on teams of more than 1 1 people. Given how theyre often juggling multiple responsib

5、ilities at once, its no wonder social marketers dont always have the time they need to dig into the parts of their job that provide value to the rest of the business. Social teams are responsible for supporting a variety of business objectives, but this work is often spread across small teams. This

6、makes it difficult for marketers to devote the time and energy required to hone in on one specific objective. For example: 46% of social marketers wish they could spend more time developing strategy instead of working on tactical execution. So whats stopping them? Time. More than half (59%) of marke