1、THE 2024 B2B MARKETERS PLAYBOOK12 Winning Strategies&Insider InsightsIn a world buzzing with talk of AI breakthroughs and the final curtain call for third-party cookies,its clear we need a new playbook for 2024.And not just one that helps you keep upone about staying ahead.This year,youre not lookin

2、g to follow trends;you want to forge new paths with first-party data at the helm,intent data as your compass,and perspectives from content insights that promise to keep your audiences hooked.From redefining engagement in an AI-driven era to mastering the art of meaningful connection without cookies,

3、lets explore how to make your mark in a B2B world thats more dynamic and competitive than ever.“DAVID FORTINOChief Strategy Officer,NetLine2NetLine&MarketingProfsThe 2024 B2B Marketers PlaybookTABLE OF CONTENTSCONTENT STRATEGY.4BUYER-LEVEL INTENT DATA:A PEEK INSIDE THE MIND OF YOUR BUYER .6AI?MORE L

4、IKE ABSOLUTELY INTERESTED.8EMAIL MARKETING .10IS SOCIAL SLUMPING?.12WHATS THE FUTURE OF SEO?.14CONTENT FORMAT INSIGHTS:WHATS TRENDING IN B2B?.16CONTENT,THE SALES FUNNEL,AND DECISION TENDENCIES .18CONNECTING TO THE C-SUITE .21CUSTOMER-CENTRIC DEMAND GEN.23THE CONSUMPTION GAP WIDENS .25ROI:RESONANCE,O

5、RIGINALITY,IMPACT .27ABOUT MARKETINGPROFS AND NETLINE.293The 2024 B2B Marketers PlaybookNetLine&MarketingProfs1CONTENT STRATEGYWelcome to The 2024 B2B Marketers Playbook!Its only appropriate that we open with the one thing every marketer wants to improve upon each year:Strategy.Sure,there are many f

6、actors to consider.Hiring the neighbor kid to help you with TikTok isnt one of them.For a 2024 content strategy,consider what you hear about our industry each day:ADAPT TO COOKIE DECLINE.Its finally here.The shift towards first-party data collection strategies and focus on content that encourages di