1、State of the Sector 2023/24Internal Communication and Employee ExperienceFindings from the 2023/24 survey2024WORKFORCETRENDSREPORTSERIESNow in its sixteenth year,Gallaghers State of the Sector has truly become the definitive trends report for the internal communication industry witha record 2,300 re

2、spondents taking part in our 2023/24 survey.As always,wethank all those who contributed.Were humbled by how large the response group has become,and were excited about what this data allows us to understand about our profession:employee communication.Last years State of the Sector saw internal comms

3、undergoing a recalibration post-Covid,sorting itself outsomewhere between communication and employee experience in a new hybrid world;somethingwhich continues into 2024.Artificial Intelligence hit the headlines soon after the survey closed for our 2023 report,and has dominated them ever since with m

4、any communicators questioning its relevance and/or threat to their roles.AI wasnt the only technology we heard about in 2023,with the industry being flooded with more digital apps and platforms than ever before.As wecontinue to grapple with technology and new rhythms of hybrid work,the overarching s

5、entiment we heard at conferences,events and from clients was more so a fear of creating an experience for employees that doesnt lose authenticity and empathy rather than losing our jobs to ChatGPT.We also heard industry chatter around internal communication continuing to have influence with executiv

6、es,having earned its seat at the table.Yet as the year wore on,anecdotal evidence began to suggest that organizational influence and good will was waning not helped by the persistent challenges around the basics,namely the perceived failings of people managers(particularly in the hybrid environment)