1、12024Audience of One Report:The Marketer and the Machine2Consumer preferences and behaviors are in a state of perpetual evolution,and with every marketing touchpoint,the rate of change accelerates.These ever-shifting habits and desires have been the driving force behind every major digital transform

2、ation weve witnessed thus far,and will continue to shape future innovations.Reflecting on marketing programs from past eras shows evidence of this evolution.In the 90s,database marketing emerged,transforming analog methods into digital processes.Then,with the dawn of the 2000s,email service provider

3、s(ESPs)came to the forefront,revolutionizing our engagement techniques.This period saw the burgeoning growth of email and eCommerce;the ability to connect with consumers via social media channels took off,offering unprecedented engagement opportunities.The introduction of cloud computing arguably ma

4、rked an even more significant shift.With Customer Data Platforms(CDPs)and data warehouses,marketers are armed with a unified,real-time snapshot of their customers,allowing for more targeted and relevant engagement across every channel.And now,as we stand on the precipice of yet another change,the tr

5、ansition to autonomous systems powered by artificial intelligence(AI)promises to be the most groundbreaking development in marketing technologys history.Now is the time to reshape our understanding of marketing,heightening efficiency and personalization like never before.This years Audience of One r

6、eport offers a deep dive into how marketers tap into AI to address todays most pressing challenges and anticipate the evolution of future creative strategies.Youll learn key tactics to go beyond the buzzwords and hype of generative AI and learn how to really push your organizations marketing program