1、2024 United States Consumer Trends IndexThe latest consumer insights into marketing channels,messaging engagement,brand loyalty,data privacy moreIN CONJUNCTION WITH ECONSULTANCY203 Methodology04 Introduction06 At a Glance:Key Themes&Stats08 Addressing the Economy12 Marketing Channels12 Email Remains

2、#114 Social Media Ads&Posts14 SMS16 Mobile18 Leverage Tech Consolidation to Your Benefit19 Messaging Frustrations and Engagement19 Frustrations21 Engagement by Message Type23 Brand Loyalty23 The Value of Loyalty25 Consumers Favorite Brands28 Loyalty Drivers30 The Art of the Win-Back34 Big L Loyalty3

3、7 Privacy,Zero-Party Data and the Value Exchange38 Brand Interactions:Creepy vs.Cool40 Consumer Behavior Regarding Data Privacy43 The Value Exchange45 Customer Surveys48 Navigating Social Media Pessimism48 Why the Pessimism Exists49 Consumer Response49 Why It Matters52 Industry Statistics55 Wrap UpT

4、able of Contents3MethodologyThe Consumer Trends Index is an annual research study designed to impart brands with consumer data and insights critical to developing effective relationship marketing strategies.For the 2024 United States iteration,Marigold,in conjunction with Econsultancy,surveyed a tot

5、al of 1,012 U.S.consumers.FIELD DATES:September 2023 November 2023Millennials Generation Y42.9%AGES 2742434 RESPONDENTSGen X Generation X19.5%AGES 4358197 RESPONDENTSBoomers Baby Boomers22.4%AGES 5977227 RESPONDENTSGen Z Generation Z15.2%AGES 1826154 RESPONDENTS4WE HAVE A VISION AT MARIGOLD:Find you

6、r people,get to know them and make them superfans.On face value,its a simple phrase.But looking deeper,its a series of steps that perfectly define relationship marketing.Your journey as a brand simply isnt complete without a strategy to forge genuine connections with customers.This idea isnt exactly