万博宣伟：全球发展趋势下的新人文主义(英文版)(12页).pdf

1、CONNECTING THE TRENDS: NEW HUMANITY UNDERNEATH IT ALL INTRODUCTION Spanning twelve months of research, Weber Shandwick identified 24 key global trends impacting the communications sector and the larger movement underpinning them all. Connecting The Trends: New Humanity outlines the rising need for t

2、angible, human-led experiences driving todays stakeholders. Its likely our world has never undergone such a sustained period of drastic transformation as its seen over the past ten years. From the widespread shift to video-based content, to pronounced shifts in politics, to a seemingly unstoppable o

3、nslaught of new consumer technologies, we presently exist in a veritable whirlwind of shifting concepts and developments. For communicators, such high-velocity innovation can represent many difficulties. Even as one trend or development is fully grasped and leveraged, several more may arise to compl

4、icate matters. Connecting The Trends: New Humanity is an in-depth assessment of what threads are connecting and motivating todays transformations. And, in 2019, it seems many may have grown tired of the whirlwind. Across all of the trends presently impacting brand communications, there exists a clea

5、r and unifying theme: a demand for tangible, human-led authenticity. In many ways, its a logical development. Weber Shandwicks 2018 global research survey repeatedly reinforced that community purpose was an increasingly vital part of contemporary business communications. Across global research cover

6、ing government policy, consumer activism and conscious crowdsourcing, the message was abundantly clear. “Whether discussing the need for greater engagement in the social media habits of CEOs or examining global economies, research keeps coming back to the crucial importance of values and purpose. Ha