从潜在客户到方向的最大化资源.ppsx

1、Maximizing Resources from Prospect to OrientationSara Jane MuskBellarmine UniversitySarah HayesUniversity of CincinnatiMaximizing Resources from Prospect to OrientationSara Jane MuskDirector of Enrollment CommunicationBellarmine UniversitySarah HayesAssistant Director of Admissions,CRMUniversity of

2、CincinattiOverview Research Question When resources are tight every prospect counts.What opportunities exist in Slate to streamline the student experience and manage admission processes throughout the enrollment funnel?Search in house Engagement scoring Yield management Pre-OrientationBackgroundHist

3、orically,Third-Party Vendors managed name buys,inquiry campaign,ads and yield campaignQuestions emerged around data opportunities if all processes existed in our Slate instanceInability to control the message and respond to student concerns immediatelyPrerequisitesIf you can do Slate,you can do sear

4、chSlate experience and depth of understandingStrong teamBuy in from leadership101 Foundations of SearchBuilding your first search listIdentify your quantity goalsUse your DataKnow your targets101 ContinuedTiming is everythingControl your cadenceEnsure staff availabilityBe strategic101 ContinuedThink

5、ing aheadCampaign creationTailored messaging to the audience202 Scaling SearchSo many prospects so little budgetWho gets print pieces?Who gets ad spend?Enter Engagement Scores202 ContinuedWhat is an engagement score?How do we manage them?Create the Field When you create new fields you need to think

6、ahead about how you will be using them and how you would like to be able to report on your data Be sure it aligns with your goalsConsider Your Rule StructureDo you need to use exclusivity groups?What is your top priority rule?Create the RulesRules will set the values for your fieldScheduled Export F