1、NURTURING THE CUSTOMER RELATIONSHIP:Top Takeaways from SOCis 2024 Consumer Behavior Index 4.5/5Rating2NURTURING THE CUSTOMER RELATIONSHIP:TOP TAKEAWAYS FROM SOCIS 2024 CONSUMER BEHAVIOR INDEXINTRODUCTIONSOCis Consumer Behavior Index(CBI)asks U.S.consumers to weigh in on their practices and preferenc

2、es when interacting on and offline with local businesses.The survey asked 1,002 consumers across the U.S.about:The sites and apps they use to research and discover local businessesThe peer feedback about businesses that consumers both use and provideThe importance of open lines of communication betw

3、een customers and local businessesConsumer feelings about AI in local marketingAs might be expected,the consumer input weve collected suggests some clear action items for local businesses and multi-location marketers who want to nurture positive relationships with their customers.And who doesnt?So l

4、ets review the top takeaways from the 2024 CBI.3NURTURING THE CUSTOMER RELATIONSHIP:TOP TAKEAWAYS FROM SOCIS 2024 CONSUMER BEHAVIOR INDEXCUSTOMERS LOVE HELPFUL ONLINE PROFILES TAKEAWAY#1Our U.S.consumers told us that they search online for local businesses online quite abit,with 80%saying they do so

5、 at least once aweek and 32%searching every day or even multiple times a day.Though restaurants,grocery stores,and retail stores are the most popular categories for online search,shoppers look online for local businesses of all kinds.The FindingsWhat types of businesses have you looked up informatio

6、n about in the last 30 days?56%42%42%28%21%21%20%20%18%15%15%15%14%13%12%12%12%12%7%3%RestaurantsGrocery storesRetail storesDoctors&medicalHotelsGas stationsMovie theatersBanksConvenience storesCar repairProfessional servicesHome servicesBeauty salonsCar dealersGymsBars&nightspotsApartment rentalsAm