Westwood One：2019年播客春季报告摘要（英文版）（54页）.pdf

1、Westwood One and Audience Insights Inc.s Podcast Download Spring 2019 Report Background In May 2018, Audience Insights Inc. released a comprehensive study of 1500+ monthly Canadian podcast listeners titled, “The Canadian Podcast Listener 2018.” The study covered podcast listening origin timeline, po

2、dcast publishers, listener demographics, podcast discovery, listener behavior, and more. In America, podcasting has rapidly become a popular media for both consumers and advertisers. According to Edison Researchs annual Infinite Dial study, monthly podcast listening among Americans has grown +23% fr

3、om 26% in 2018 to 32% in 2019. Westwood One has the fastest organically growing podcast network in America. As an insights leader on podcast listening behavior, trends, and sentiment, Westwood One partnered with Audience Insights Inc., to replicate “The Canadian Podcast Listener 2018” for the United

4、 States. The new collaborative study powered by Westwood One and Audience Insights Inc. featured American monthly podcast listeners and was created in conjunction with MARU/Matchbox, a nationally recognized leader in consumer research. This study was fielded online using a nationally representative

5、U.S. sample of 1407 respondents who met the following criteria: Adults over the age of 18 All respondents listened to podcasts at least once a month Respondents were not employed in the advertising, public relations, marketing, market research, radio, television, digital, or podcasting industries Su

6、rveys were conducted between March 5, 2019 and March 14, 2019. The Canadian Podcast Listener 2018 was conducted by Audience Insights Inc. in partnership with North American podcast consulting firm Ulster Media with support from TPX (The Podcast Exchange) 2 Key findings More recent podcast listeners