1、Click here or press enter for the accessibility optimised versionIndonesia FMCGOutlook 2024Unveiling the trends andthe forecast for growthClick here or press enter for the accessibility optimised versionWelcome toIndonesia FMCGOutlook 2024Click here or press enter for the accessibility optimised ver

2、sion01The shape ofIndonesias FMCGlandscapeAnticipating the trend and aligningbrands growth strategyIndonesia has posted steady year-on-year GDPgrowth of around 5%over the past fivequarters,while inflation has been coming downand settling at 2-3%.The economy is showingresilience,making gradual progre

3、ss rather thanany significant improvement.The consumerconfidence index has slightly improved over thepast year,stabilising at around 120.However,the increasing cost of living post-pandemic is challenging consumers purchasingpower.To manage their household budget theyare prioritising primary needs su

4、ch as transportand utilities,and holding back spend onsecondary needs like travel,fashion,anddurable goods.This trend is similar across allconsumer groups,from upper class to lowerclass.Households continue to allocate most of theiroverall budget to FMCG and fresh food,butwithin that they are adjusti

5、ng their spendingdifferently from one individual sector to another.A stable macroeconomic situationZooming into FMCG spending,consumerbehaviour varies from one sector to another.For in-home purchases,downsizing anddowntrading are the key trends in the HomeCare and Personal Care sectors,but shoppersa

6、re willing to spend more in the Beauty sectorwhich brings an opportunity forpremiumisation.When it comes to the pantryessentials that meet shoppers basic needs,value growth is only coming from priceincreases as shoppers cope with inflation.In theBaby Care sector there is a trend for upsizing,as shop