1、 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.NIQ 2024 Consumer OutlookNavigating the 2024 pressure points to growthNIQ Thought LeadershipJanuary 2024 2024 Nielsen Consumer LLC.All Rights Reserved.Consumers have been tested in more ways than one over th

2、e past year and beyond.Resilience is emerging through change as consumers shift survival tactics into long-term behavioral shifts.This year,expect:continued polarization between the financially insulated and insecure and a renewed focus on planning for proactive health&retirement.ResilientThe state

3、of consumers is pressuredHeading into 2024,UneasyFuture focused2 2024 Nielsen Consumer LLC.All Rights Reserved.1Rising food prices 36%2Increasing utilities19%3Economic downturn17%4Global conflict/crisis escalation13%5Global warming/environment12%6Increased housing costs11%7Personal welfare/happiness

4、10%8Ability to provide basics for family10%9Job security10%10Rising fuel/transportation costs9%3Source:NIQ 2024 Consumer Outlook vs Mid-Year 2023 Survey,GlobalConcerns about geo-political crisis climb to the forefront this yearRising costs of living remain top of mind for consumers=samesamesamewas#1

5、1samewas#4was#10was#7Ranking change vs.Mid 2023was#6was#8=Top 10 concerns among global consumers 2024 Nielsen Consumer LLC.All Rights Reserved.437%39%34%34%25%26%29%28%Mid 2022Jan 2023Mid 2023Jan 2024Worse OffBetter OffSource:NIQ Consumer Outlook 2024,GlobalQ:Compared to a year ago,is your household

6、 better off or worse off financially34%of consumers feel worse off,but less so than a year agoPolarized financial situations remainConsumer financial positionSentiment year-over-year(%respondents)2024 Nielsen Consumer LLC.All Rights Reserved.63%74%78%77%Mid 2022Jan 2023Mid 2023Jan 20245Causes of wor