1、January 2024The Retail Opportunityof StadiumsDive into the location intelligence to understand the significantretail and dining opportunities in and around major stadiums both during games and in the off-season.Table of ContentsPlay Ball2Major League Visits3Different Visitation Patterns During the O

2、n-and Off-Season3Stealing Bases,Winning Retail4A Higher-Income Visitor Base4An Advertising Slam Dunk5Distinct Retail Choices by Team5Fan Tastes:Beyond the Bleachers6End Zone Eats7Different Events Drive Different Dining Patterns8Pitches to Plates10Final Buzzer12Key Takeaways12 2024 Placer Labs,Inc.|M

3、ore insights at placer.ai|2Play BallSports leagues like the NBA,NFL,and MLB boast billion-dollar revenues and thevenues where these games unfold hold significant commercial potential in their ownrights.Many stadiums host concerts and other shows in addition to regularly heldsporting matches and can

4、accommodate tens of thousands of spectators at once creating massive retail,dining,and advertisement opportunities.This white paper analyzes location intelligence metrics for some of the biggeststadiums across the country to reveal the commercial potential of these venuesbeyond simple ticketing reve

5、nue.Where do visitors of various stadiums like to shop?Do specific sporting and cultural events impact the nearby restaurant scenedifferently?How can stadium operators,local businesses,and advertisers tailor theirofferings to a stadiums particular audience and make the most of the stadium andthe spa

6、ce throughout the year?We take a closer look below.Major League VisitsThe three major sports leagues the National Basketball League(NBA),Major LeagueBaseball(MLB),and the National Football League(NFL)play at different points of theyear,and the number of games each league holds during the season also