1、Sector-specific insights from marketers on one of digital advertisings fastest-growing channelsTHE RISE OF RETAIL MEDIA:WHAT TO EXPECT IN 2024Retail media is one of the fastest growing channels in advertising.With e-commerce on the rise and the channels privacy-friendly reach potential,brands are in

2、vesting heavily in this space.By working closely with a dedicated group of early retail media adopters we have seen the challenges and opportunities firsthand by helping maximize performance for these intrepid brands and networks.Digital media protection is of vital importance as brands,agencies and

3、 retail media networks establish a foundation of trust that helps buyers and sellers transact.The following insights provide clarity on the developing trends to help key players understand what the future holds.The View from DV1THE RISE OF RETAIL MEDIATo build this report,DV partnered with Sapio Res

4、earch to survey a broad range of advertisers and marketers on retail media networks(RMNs)across four key markets.Respondents were asked a number of questions about their engagement with RMNs to help us understand shifting trends and sentiment toward this advertising channel.MethodologyDEMOGRAPHICSTO

5、TAL RESPONDENTS:401Country of ResidenceAudienceRole TypeUS:101UK:10011%of respondents held C-suite level positions17%of respondents held Owner positions21%of respondents held Director level positions50%of respondents held Manager positionsFRANCE:100GERMANY:100Brand:55%Agency:37%Consultant:8%2THE RIS

6、E OF RETAIL MEDIAThe COVID-19 pandemic significantly impacted retail media growth.This increase in engagement brought additional opportunities for retailers and advertisers to reach high-intent consumers spending more time online.According to Verified Market Research,the retail media market is now t