1、Mobile Consumer Insights Report2024Custom content for Vibes by studioID2024 Mobile Consumer Insights:How SMS,MMS and Mobile Wallet are Changing Purchase BehaviorMobile devices are an integral part of the daily life of consumers,enabling communication,information,entertainment,and more.New consumer r

2、esearch,such as that found in this report,shows that brands looking to connect with consumers and make them aware of promotions and offers can best do so strategically through mobile channels like SMS,MMS and Mobile Wallet.7 years ago,Vibes began to conduct annual research to help fuel how we evolve

3、 our platform to ensure these mobile channels worked seamlessly to help connect consumers to the brands they love.Each year we see many of the same trends persisting,along with the emergence of surprising new consumer insights.This year,we once again partnered with Industry Dive to study how mobile

4、users interacted with brands,and what their appetite was for ongoing communication via SMS/MMS messaging.We also set out to explore Mobile Wallet more deeply,asking questions about how consumers use Mobile Wallet and if there was interest in using it more.We also asked about how much mobile communic

5、ation from brands plays a role in when they choose to make a purchase.Among dozens of interesting findings,3 key themes really dominated the results for 2024.Brands would be wise to take note of them to help ensure their 2024 communication is as effective and as revenue-driving as possible.The influ

6、ence that mobile messaging is having on consumer behavior in 2024 isnt just growing its skyrocketing.Trusted by Global Brands and Industry Leaders.Learn More.23Trusted by Global Brands and Industry Leaders.Learn More.Table of ContentsKey FindingsConsumer Sentiment on Mobile Brand CommunicationMobile