6.16 酒零后+IWSR（国际葡萄酒与烈酒研究所）+Shirley Zhu+中文-原稿.pdf

1、1 2023 IWSR For client use only.Not to be reproduced or resold without permission from IWSRIWSRDrinks Market Analysis2023 IWSR For client use only.Not to be reproduced or resold without permission from IWSR追踪全球酒饮市场的增长机会朱莹莹IWSR 大中华区研究总监FBIF 2023年6月2 2023 IWSR For client use only.Not to be reproduced

2、or resold without permission from IWSRIWSRDrinks Market Analysis今日议题2 2023 IWSR For client use only.Not to be reproduced or resold without permission from IWSRIWSRDrinks Market Analysis品类表现及展望全球行业趋势全球市场展望聚焦中国酒水消费者3 2023 IWSR For client use only.Not to be reproduced or resold without permission from

3、IWSRIWSRDrinks Market Analysis全球酒饮市场增长轴心的转移IWSR预计2022-2027全球酒饮市场体量年均复合增长+1%,价值年均增长+2%4IWSRDrinks Market Analysis 2023 IWSR For client use only.Not to be reproduced or resold without permission from IWSRIncludes National Spirits 全酒饮品类增长的主要驱动市场2022-2027 价值增长USD$120亿USD$417亿2021-2022 全球一半以上体量增长5IWSRDri

4、nks Market Analysis 2023 IWSR For client use only.Not to be reproduced or resold without permission from IWSR品类表现及展望6IWSRDrinks Market Analysis 2023 IWSR For client use only.Not to be reproduced or resold without permission from IWSR*including national spirits全球酒水市场分品类规模各品类体量 2019-2022(10亿 9L箱)2021-

5、2022+3%7IWSRDrinks Market Analysis 2023 IWSR For client use only.Not to be reproduced or resold without permission from IWSR各品类金额 2019-2022(10亿美金)全球酒水市场分品类规模Data on this slide includes National Spirits.Fixed exchange rates.Charts not adjusted for inflation.8IWSRDrinks Market Analysis 2023 IWSR For c

6、lient use only.Not to be reproduced or resold without permission from IWSR啤酒在一些关键市场上表现出色9IWSRDrinks Market Analysis 2023 IWSR For client use only.Not to be reproduced or resold without permission from IWSR中国啤酒市场已趋饱和，但高端化将继续啤酒2021-2022(百万 9L箱）及2022-2027增长率10IWSRDrinks Market Analysis 2023 IWSR For cl