1、Telecoms 150 2024 The annual report on the most valuable and strongest Telecoms brands February 2024Brand Finance Telecoms 150 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Forword 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 7Insights 18Brand Guardianship Inde

2、x 24Brand Spotlight 27Deutsche Telekom 28Ulrich Klenke,Chief Brand Officer stc Group 31Faisal Almalki,Brand Management GMe&34Hatem Dowidar,GCEOZain 42Bader Al Kharafi,Vice-Chairman&Group CEOdu 45Fahad Al Hassawi,CEOTelecoms Infrastructure 10 45Brand Value Ranking(USDm)47Methodology 50Our Services 56

3、Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wal

4、es,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on tech

5、nical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and

6、finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancy.For business enquiries,please contact:Richard HaighManagin