1、20242024TheState of CRM ReportInsights from more than 800 sales,marketing,service,and IT professionalsIf youre like most organizations making a large-scale investment in CRM,then you understand its important to stay focused on what matters most:winning and keeping customers.Thats what CRM is all abo

2、ut.If customer relationships are the lifeblood of your business,then CRM optimally implemented can serve as the heartbeat that keeps your entire organization healthy.CRM has evolved in the last five years,and as our customers tell us,it has reached a critical tipping point as they consider the healt

3、h and wellness of their customer-facing operations.CRM can work wonders for your business,keeping sales,marketing,and service teams in sync so they can successfully provide those great experiences.Almost 60%of our respondents reported that CRM is more important for achieving sales and marketing goal

4、s compared to five years ago.Thats a powerful statement on CRMs evolution.Our 2024 State of CRM Report surveyed more than 800 sales,marketing,service,and IT professionals.Survey responses vary by the specific needs of each user,as well as industry,business size and other factors.Still,they can all a

5、gree that CRM can and should be a key driver of collaboration,connection,and growth that makes business successful and meets customer needs.Here,we provide a range of insights uncovered from our report data,as well as an action plan for companies to follow as they work to get the greatest return fro

6、m their CRM investment.Craig Charlton,CEOreport that CRM is more important for achieving sales and marketing goals than five years ago.METHODOLOGY To get a pulse on the state of CRM in organizations,SugarCRM surveyed 800+global B2B sales,marketing,service,and IT leaders across various industries fro