1、The FutureA REPORT BY VML INTELLIGENCETrends&change to watch in 2024ForewordWelcome to the 10th edition of“The Future 100,”where a profound and enriching year awaits.offering a smoother and more natural immersion.After all,67%of people agree that community is more important than one individual and 7

2、6%believe that technology helps bring people together.Last year was the year of artificial intelligence(AI)becoming more accessible thanks to OpenAI.This year will show more governance,creativity,and philosophical thinking as people question what it means to be human at a time when advances in tech

3、are leading to very lifelike digital personas(Identity economy,page 35,and AIdentities,page 237).Generation alpha are the youngest group still being born and will be hugely influenced by AI,which may allow them to be the most emotionally engaged and purposeful generation to date(Generation AI,page 2

4、29).This year will dial up on feelings.People want surprise,mystery,awe,and wonder in their lives,making new experiences that engage a wide spectrum of emotions in demand,from emotioneering(page 12)to sensory techtopias(page 39).For the 10th anniversary edition,we have also included original consume

5、r data surveyed in nine different countries and interviewed experts across various fields to give their takes on the past decade and what to look out for in 2024.Enjoy!As 2024 unfolds,an intentional slowdown shifts the pace for people and businesses after years of rapid acceleration.At a time when p

6、eople believe stress,depression,and pollution are the top three challenges for human health,the pursuit of a better quality of life begins with a great deceleration as people opt for a mindful approach to the year ahead.This slow-living sentiment is evident in Pantones warm and subdued choice for it