1、SPECIAL INDUSTRY VERTICAL REPORTJanuary 2024Dentsu Consumer Navigator:Auto&Mobility 2024|Navigator|Navigatordentsu Consumer Navigator Auto&Mobility 2024About this studyConducted by dentsu,this survey was fielded on December 18th via online panel,Toluna.It is distributed among a random sample of 800

2、respondents,18-years-of age or older and residing in the United States.The survey garners an equal number of male and female respondents and controls for nationally representative weighting across race and ethnicity(using the latest publicly available U.S.Census numbers).681 respondents in our study

3、(85%of our sample)said they own an automobile(car,SUV or truck).This group of respondents will be referred to as car owners.345 respondents(43%of our sample)said they plan to purchase an automobile(car,SUV or truck)in the next 12 months.This group will be referred to as car intenders.Contents0101Top

4、 Consumer InsightsTop Consumer Insights02From Tool to Living Room:From Tool to Living Room:The Evolving Role of CarsThe Evolving Role of Cars03Mindset vs.Behaviors:Mindset vs.Behaviors:Americans&Mobility,Today Americans&Mobility,Today and Tomorrowand Tomorrow04Honk When Youre Green:Car Honk When You

5、re Green:Car Intenders Attitudes and EV Intenders Attitudes and EV AdoptionAdoption05Super Car Me:Expectations Super Car Me:Expectations for Infor In-Car ServicesCar Services06Closing ThoughtsClosing Thoughtsdentsu Consumer Navigator Auto&Mobility 20244Cars continue to be an essential part of the Am

6、erican lifestyle but Cars continue to be an essential part of the American lifestyle but attitudes towards public transportation are shifting.attitudes towards public transportation are shifting.However,consumers based in urban areas are significantly more likely to use these alternatives.While cars