Brand Finance：2019全球最有价值的科技品牌100强(英文版)(12页).pdf

1、Tech 100 2019 The annual report on the most valuable and strongest tech brands June 2019 2 Brand Finance Tech 100 June 2019Brand Finance Tech 100 June 2019 3 Contents. About Brand Finance2 Get in Touch2 Request Your Brand Value Report4 Brand Valuation Methodology5 Foreword6 Brand Value Analysis8 Sec

2、tor Reputation Analysis14 Brand Finance Tech 100 (USD m)16 Definitions18 Consulting Services20 Brand Evaluation Services21 Communications Services22 Brand Finance Network24 Brand Finance is the worlds leading independent brand valuation consultancy. Brand Finance was set up in 1996 with the aim of b

3、ridging the gap between marketing and finance. For more than 20 years, we have helped companies and organisations of all types to connect their brands to the bottom line. We pride ourselves on four key strengths: + Independence + Technical Credibility + Transparency + Expertise We put thousands of t

4、he worlds biggest brands to the test every year, evaluating which are the strongest and most valuable. Brand Finance helped craft the internationally recognised standard on Brand Valuation ISO 10668, and the recently approved standard on Brand Evaluation ISO 20671. About Brand Finance. Get in Touch.

5、 For business enquiries, please contact: Richard Haigh Managing Director For media enquiries, please contact: Sehr Sarwar Communications Director For all other enquiries, please contact: +44 (0)207 389 9400 For more information, please visit our website: Global Forum 2019 Understanding the Value of

6、Geographic Branding 2 April 2019 Join us at the Brand Finance Global Forum, an action-packed day-long event at the Royal Automobile Club in London, as we explore how geographic branding can impact brand value, attract customers, and infl uence key stakeholders. Brandirectory The worlds largest brand