1、The CEOs Guide to Generative AIWhat you need to know and do to win with transformative technology IBM Institute for Business ValueThe IBM Institute for Business Value(IBM IBV)delivers trusted,technology-based business insights by combining expertise from industry thinkers,leading academics,and subje

2、ct-matter experts with global research and performance data.The IBM IBV thought leadership portfolio includes research deep dives,benchmarking and performance comparisons,and data visualizations that support business decision-making across regions,industries,and technologies.To stay connected and in

3、formed,sign up to receive IBM IBVs email newsletter at can also find us on LinkedIn at ibm.co/ibv-linkedin.What you need to know and do to win with transformative technologyThe CEOsGuide to Generative AIThe CEOs Guide to Generative AI ContentsForeword 1 Introduction Leadership cant be automated 3Sec

4、tion 1 AI-enabled people 7 Chapter 1 Talent and skills 9 Chapter 2 Customer service 19 Chapter 3 Customer and employee experience 29Section 2 AI-powered data and technology 39 Chapter 4 Platforms,data,and governance 41 Chapter 5 Open innovation and ecosystems 51 Chapter 6 Application modernization 6

5、1 Chapter 7 Responsible AI and ethics 71 Chapter 8 Tech spend 81 Section 3 AI-fueled operations 91 Chapter 9 Supply chain 93 Chapter 10 Marketing 103 Chapter 11 Cybersecurity 113 Chapter 12 Sustainability 123Conclusion Lay the groundwork for greatness 133VI The CEOs guide to generative AI Will the n

6、ext industrial revolution be defined by generative AI?1 CEOs are used to being in the hot seat.Only the toughest problems land on their desksand how those problems are solved often defines an organizations future.Generative AI is a defining moment.In the next industrial revolution,making the right i