1、eGuideHow to LeverageBeauty Product Category Data in Your Marketing StrategyCategory Strategy:Lets Get RegionalUnderstand Category OpportunityVoices Part OneVoices Part TwoProduct and Team EfficiencyCONTENTS01Beauty Category Trends&Data Measurement024 Ways to leverage beauty category data for your s

2、trategyMedia Impact Value(MIV):Your Category Strategy Essential033814Beauty:New Industry ContoursBeauty Market Trends:Full CoverageProduct Category DataWhat is Media Impact Value(MIV)?xxBeauty Category Trends&Data ManagementSKINCAREBeauty:New Industry ContoursThe beauty industry has seen many makeov

3、ers,but none as drastic as life post-pandemic.Take Skincare,dubbed the pandemics most resilient beauty category.Based on our skincare consumer research displayed on the right,theres ample category opportunity for beauty brands.Category-wide,the beauty boom caused The British Beauty Council&Oxford Ec

4、onomics to divide the industry into 3 categories:Personal Care and Maintenance,Personal Enhancement,and Services.These overarching hubs include 50+subcategories,filled with unique buying patterns and nuances.And with greater categories,comes greater responsibility.Campaigning your latest serum isnt

5、just about brand loyalty.Its about relevance and impact within the categorys landscape.Strategy has never been so critical.As consumers become more demanding-and instant gratification remains the growing sentiment online-we see a stark rise in social selling and e-retailer output.That means more bea

6、uty product promotion than ever before.Weve entered a saturated market of category comparison,but what are the current category trends?Have changed skincare habitsIncreased their product useHave expanded their routine to include more products50+BeautyIndustry Categories22%40%1/3Find out more aboutSk