1、Blueprint for Belonging V.2Trends and Learning for Workplace InclusionInclusion ExperienceVML IX|RESEARCH STUDIO|2022About This ResearchExecutive SummarySituational ReportMethodologyFindings InsightsContents2030407101420Blueprint for Belonging V.2 is an update on research VML kicked off in 2021 that

2、 examines the myriad of reasons advertising professionals of color are leaving and/or switching jobs.We surmised correctly that salary and compensation are top factors for retention,but felt that organizations were hasty in concluding that these factors so substantially outweighed other factors in e

3、mployee experience(EX)that they would opt out of transformational efforts to increase workforce integration and promote a sense of belonging.This report focuses on new/updated insights based on a second round of research that was conducted in 2022.In 2021,we published our initial findings in a repor

4、t titled“A Blueprint for Belonging,”prepared jointly by members of our Inclusion Experience practice and Research Studio team.It examined the quantitative aspects of workday life that made departing easier and,in some cases,inevitable for advertising professionals of color.This was done in the inter

5、est of helping our industry deepen its diversity,retain talent,and help employees thrive.In 2022,we conducted a similar round of quantitative research to reexamine the range of motivations advertising professionals of color cite for leaving and staying in advertising(versus their white counterparts

6、and in relation to adjacent industries)more closely.This report reflects VMLs imperative to learn,adapt,and improve as we journey to become the worlds most inclusive,diverse,and creative agency.About This Research3VML IX|RESEARCH STUDIO|2022Inclusion ExperienceExecutive SummaryVML IX|RESEARCH STUDIO