1、November 2023How IP and brand collaborations level up gamesIndustry insights powered by Newzoo dataCopyright&Redistribution Notice2023 Newzoo.All rights reserved.The content of this report is created with due care by Newzoo and protected by copyrights.This report,or any portion thereof,may not be re

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3、,for commercial purposes is explicitly not allowed.Newzoo 20233 Game Performance MonitorUnlock title-level engagement and revenue data for thousands of PC and console games.GAMES DATAGlobal GamerStudyExplore the global gamer audiences across all dimensions with the largest gamer research study.Game

4、Health TrackerTrack brand health and purchase funnel data over time for hundreds of games.GAMER RESEARCHGames Market Reports&ForecastsDiscover games market sizing,forecasts,and trends on a global and local level.MARKET ANALYSIS&CONSULTINGConsulting&Custom ServicesTailored support for every stage of

5、the game development lifecycle.Know the Games MarketKnow theGamesKnow the GamersGaming expertise powered by the mostcomplete data resource in gamingWe use data from our product portfolio and proprietary sourcesto inform our expert games market analysis.Newzoo 2023Table of contentsIntroduction&key ta

6、keawaysMethodology&terminologyOverview of IP and brand collaborations in gamesImpact on game engagementCase studiesOur products&services5781215184 Newzoo 2023IntroductionPublishers are always looking for new ways to expand the reach of their live-service games.IP and brand collaborations can be a re