1、Mobile app trends spotlight edition:LATAMEBOOKApp performance benchmarks and insightsContentsIntroduction.3ATT opt-in rates.4Part 1:Gaming.5Installs and sessions.6 Retention and session lengths.7Part 2:Fintech.8Installs and sessions.9Retention and session lengths.10Part 3:E-commerce.11Installs and s

2、essions.12Retention and session lengths.13 2Mobile app trends spotlight edition:LATAMLatin America is one of the fastest growing app markets in the world,with Brazil and Mexico alone accounting for over 16 billion downloads in 2022.Both markets in-app spending also grew 20%YoY,totalling US$1.134 bil

3、lion and$711 million,respectively.More than 54%of people in the LATAM region say they use apps more than they did two years earlier,and reports show that they spend 18x more time in-app than on websites.In a mobile marketing ecosystem thats more complex than ever,its essential to be equipped with th

4、e data needed to make fast,scalable decisions.To localize and successfully market apps across a diverse range of markets,those with the tools that maximize insights from mixed data sources and enable comprehensive campaign measurement,multi-channel growth(think CTV,PC&Console,and beyond!),and confid

5、ent budget allocation will see the most success as next generation growth marketers.Weve chosen LATAM as the first in our Mobile app trends spotlight series,where were shining a light on the gaming,fintech,and e-commerce app verticals to provide app marketers and developers with essential benchmarks

6、 from this dynamic region.INTRODUCTIONLATAM:A booming app industry in a complex mobile ecosystem 3Mobile app trends spotlight edition:LATAM35%40%4ATT opt-in rates above the global averageLets kick things off by taking a look at the most recent App Tracking Transparency(ATT)opt-in rates were seeing f