群邑集团（GroupM）：2019年全球媒体预测报告（英文版）(44页).pdf

1、WORLDWIDE MEDIA FORECASTS This Year Next Year JUNE 2019 WHAT DOES OUR FORECAST MEAN FOR MARKETERS? . . . . . 5 INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 AUSTRALIA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 BRAZIL . . . . . . . . . . . . . . . . . .

2、. . . . . . . . . . . . . . . 16 CANADA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 CHINA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 GERMANY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 INDIA . . . . . . . . . . . . . . . . . . .

3、 . . . . . . . . . . . . . . . 32 UNITED KINGDOM . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 UNITED STATES . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 CONTENTS GroupM 3 World Trade Center 175 Greenwich Street New York, NY 10007 USA FOR THE FULL 70-COUNTRY FORECAST AND APP

4、ENDIX : ALL WPP EMPLOYEES: link to GROUPM CLIENTS: please speak with your client account director for the full data file or contact Brian Wieser () EVERYONE ELSE: contact Brian Wieser () WORLDWIDE MEDIA FORECASTS JUNE 2019 This Year Next Year All rights reserved. This publication is protected by cop

5、yright. No part of it may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying or otherwise, without written permission from the copyright owners. Every effort has been made to ensure the accuracy of the contents, but the publ

6、ishers and copyright owners cannot accept liability in respect of errors or omissions. Readers will appreciate that the data is as up-to-date only to the extent that its availability, compilation and printed schedules will allow and is subject to change. 5 | WORLDWIDE MEDIA AND MARKETING FORECASTS J