1、RetentionRulesThe Streaming IndexU.S.Only2Samsung Ads is offering an in-depth view into the streaming trends and viewer motivations that matter most.The Streaming IndexStreaming Index-Retention Rules01Retained users are key to app growth.53%of an apps active user base is retained users.These users r

2、epresent over 70%of an apps viewing time.In any given month,nearly half of an apps active users are at risk of churning.On average,churned users are 7x the size of an apps active user base.Streaming services are competing for extremely limited shelf-space.Nearly half of streamers say they have acces

3、s to 4 or more streaming services but 62%say they use 3 or fewer services on a regular basis.The current economic climate is causing streamers to be more cost conscious.A service being free or low cost is the#1 reason why streamers will try a new app.A service being too expensive is the#1 reason why

4、 streamers will cancel or stop using an app.Streaming has become the top choice for TV viewing.On a year-over-year basis,weve seen time spent with streaming increase by 31%.At the same time,the available audience of new streamers is decliningthe percentage of new user share among an apps active user

5、 base is down-12%year-over-year.The focus must shift to retaining users.Rich audience insights will help TV app marketers focus on targeted messaging to start the long game of audience retention and loyalty.HVOD is the future.Hybrid VOD services-those with tiers of pricing and ad load-have greater r

6、etention.SummaryStreaming Index-Retention Rules02Streaming Index-Retention Rules*Denotes Samsung Smart TVs wherein the user has opted-in to receive interest-based advertisingMethodologyFor this analysis,the universe is TV apps on Samsung Ads 45 million opted-in*U.S.Smart TVs.Included are ad-free sub