1、App Marketer Survey2024Download PDF2023 APP MARKETER SURVEYDownloadContentsSurvey HighlightsIntroduction&MethodologyOverall Industry OutlookDriving Performance in User AcquisitionProgress in a Privacy-First IndustryInvesting in Results in 20242346121829Download2023 APP MARKETER SURVEYSurvey Highligh

2、ts358%of marketers are chasing more aggressive KPI targets,and many are working with more partners to reach them.ROAS is still king,and the vast majority of app marketers cite“access to quality users”as their top priority when selecting a DSP.Marketers know more about SKAN 4 than last year,but 35%st

3、ill lack familiarity.Marketers are more likely to see a negative impact from SKAN,but more marketers are seeing positive results from SKAN YoY.Over 80%of app marketers across all regions expect their ad spend to increase next year,and SAN and ad networks are their top spend priorities.Download2023 A

4、PP MARKETER SURVEYIntroduction&Methodology4After a spell of exponential growth spurred by the COVID-19 pandemic,the mobile app marketing industry is projected to see more modest,sustainable growth in the next few years.But despite slowing overall growth,the industry is still far from predictable.202

5、3 brought game-changing innovations in ML and generative AI,and were only beginning to see their impact.As concerns over ID deprecation continued,classic measurement methods such as incrementality and media mix modeling made a comeback.At the same time,there was growing interest in alternative chann

6、els like CTV and out-of-home advertising.But what do mobile marketing pros think about these new and ongoing challenges and innovations in their industry?Our second annual app marketer survey provides some preliminary answers by gauging marketer perceptions about the outlook for mobile advertising h