1、Diwali decoded:India festive report 2023EBOOKApp marketing insights and benchmarksWith insights from:Diwali decoded:India festive report 20232ContentsIntroduction 3 Exploring Diwali trends for 2023 app marketing 3 Top apps by download in India during Diwali 4 Methodologies 5 Key findings 7Part 1:Sho

2、pping and fintech 8 Shopping installs and sessions 9 Top shopping apps during Diwali 10 Fintech installs and sessions 11 Top fintech apps during Diwali 12 Shopping and fintech session lengths 13 Shopping and fintech retention 15 Expert advice from CaratLane and BlinkX 16Part 2:Entertainment and life

3、style 18 Entertainment installs and sessions 19 Top entertainment apps during Diwali 20 Lifestyle installs and sessions 21 Top lifestyle apps during Diwali 22 Entertainment and lifestyle session lengths 23 Entertainment and lifestyle retention 25 Expert advice from Astrotalk and Koo App 26Part 3:Tra

4、vel and food 28 Travel installs and sessions 29 Top travel entertainment apps during Diwali 30 Food&drink installs and sessions 31 Top food&drink apps during Diwali 32 Travel and food&drink session lengths 33 Travel and food&drink retention 35 Expert advice from ixigo 36Part 4:Marketing tips for the

5、 Festival of Lights 37 1 Localize:Think beyond English 38 2 Try new tech:Smart alerts and generative AI 39 3 Leverage alternative channels and methods to reach new users 41 4 Get ahead with next-gen measurement solutions 42Conclusion 43Diwali decoded:India festive report 20233Diwali,the Festival of

6、Lights,is celebrated by millions in India across a five-day period between October and November.Fireworks,lighting of oil lamps,delicious feasts,and gift exchanges with family and friends comprise some of the most popular activities during this holiday.Today,many of those who celebrate Diwali utiliz