1、ALCOHOL CONTENT&ADVERTISING ON YOUTUBEA PIXABILITY REPORTTABLE OF CONTENTSINTRODUCTION:The Food&Beverage Industry On YouTubeHigh level overview of the food and beverage space on YouTube.Data:IAB category=Food&DrinkSECTION 1:Top Content In The Alcohol SpaceAnalysis of the top 300 YouTube videos(by vi

2、ews)in the alcohol spaceVideo performance by content type,video length,content spotlightsNon-alcoholic consumption trendsSECTION 2:Top Brands In The Alcohol SpaceAnalysis of how top alcohol brands perform in the Food&Beverage spaceTop performing content in the alcohol spaceSubcategories included:Bee

3、r&Cider,Wine,Spirits,Hard SeltzersSECTION 3:Learnings From Alcohol Brand AdvertisersAnalyses of Alcohol Brand performance and best practices on YouTubeSECTION 4:Finding Your AudienceAlcohol advertising limitations on GoogleTargeting tactics for Alcohol advertisingAlcohol client case studyAlcohol Con

4、tent&Advertising on YouTube 2023 Pixability,Inc.All rights reserved.2TOP LINE HIGHLIGHTSVertical advertisements show top CTR among all ad formats(from Pixability alcohol clients)The Food&Drink space has reached 1.4TT views(2022-2023 YTD)and has grown 38%YoY,with the Alcohol space increasing by 28%Yo

5、Y at 136B views30-60 seconds is the top performing video length among top alcohol content,indicating that short-form content is continuing to growRecipes and Reviews are the top engaging content types among top alcohol videosBeer&Cider and Spirit brands have the highest engagement among top alcohol

6、brandsViewers watching technology and fashion content were most likely to click through to alcohol advertisements(from Pixability alcohol clients)145623+28%2021-2022 YoY growth in the alcohol spaceAlcohol Content&Advertising on YouTube 2023 Pixability,Inc.All rights reserved.3OVERVIEW OF THE ALCOHOL