1、Gamers inthe age ofstreamingU.S.OnlyBehind the Screens:Gamers in the age of streamingStreaming hasbeen embraced by gamers and theres no going backAs the TV landscape continues to shift to a streaming-first environment,gamers are leading the charge and not looking back.The advanced capabilities of ga

2、ming consoles and gamers adoption of ad-supported streaming mean new opportunities for marketers and game studios.2Behind the Screens:Gamers in the age of streamingSamsung Ads data is not modeled or based on aggregated panels.It is one-to-one,deterministic data.Samsung Ads first party data is powere

3、d by Automatic Content Recognition(ACR)technology which recognizes content viewership,across linear TV,OTT,and gaming environments.We can measure whatever is happening on the TV device.Our Smart TVs offer consumers the choice to opt in to receive Interest-Based Ads and the ability to customize their

4、 Smart TV viewing experience.We employ industry-standard security safeguards and practices to protect information.For more information on how Samsung protects consumer privacy please see our U.S.Privacy Policy at https:/ measure gaming by presence and duration of play on a game console connected to

5、a Samsung TV in the household.In order to be included in this analysis,play duration must be a minimum of 3 minutes during the time period.In the U.S.,Samsung Smart TVs had a universe of 19M+connected game consoles in 2021.The insights within were taken from the analysis of Samsung Ads proprietary A

6、CR data throughout 2021 with an emphasis on the 4th Quarter and with comparisons to 2020 in some cases.We supplemented insights from Samsung Smart TVs with an attitudinal survey of one thousand owners of Samsung Smart TVs in the U.S.who are also heavy gamers(gaming a few times per week or more),to s