1、CPG FOOD&BEVERAGE+ADVERTISING ON YOUTUBE CATEGORY INSIGHTS(2023)A PIXABILITY REPORTTABLE OF CONTENTSSECTION 1:The Food&Beverage Industry on YouTubeAn overview of the Food&Beverage space on YouTube,trends in the CPG Food&Beverage market,and brand&creator performance.Additional analysis on plant-based

2、 CPG brandsSECTION 2:Learnings From CPG Food&Beverage Brand AdvertisersAnalysis of paid campaign performance from previous CPG Food&Beverage brandsSECTION 3:Pixabilitys Success with CPG Food&Beverage Brand advertisersAnalysis of Brand Lift case studies CPG Food&Beverage+Advertising on YouTube 2023 P

3、ixability,Inc.All rights reserved.2TOP LINE HIGHLIGHTSCPG Food&Beverage paid media appearing on TV Shows&Program topics delivered strongest view to completion ratesThe Food&Beverage space on YouTube has reached 1.4T views from 2022-2023 YTD92%of Food&Beverage content on YouTube comes from creatorsBe

4、verage brands make up majority of top-viewed CPG food and beverage brandsFood&Beverage brands see higher VCR and CTR on placements outside of the Food&Drink categoryFood&Beverage brands see best CTR performance on interest targeting often outside of the Food&Beverage category145623CPG Food&Beverage+

5、Advertising on YouTube 2023 Pixability,Inc.All rights reserved.3FOOD&BEVERAGE INDUSTRY ON YOUTUBECPG Food&Beverage+Advertising on YouTube 2023 Pixability,Inc.All rights reserved.4 FOOD&BEVERAGE INDUSTRY ON YOUTUBEEngagement Rate=Engagements(Likes+Comments+Dislikes)/Views|Favorability=Likes/(Likes+Di

6、slikes)January 2022-July 2023IAB Category=Food&Drink|metadata contains alcohol-related keywords2022-2023 YTDTotal VideosChannelsAverage Engagement RateYoY Growth(2021-2022)1.4 TRILLION52MVIEWSThe food&beverage space on YouTube made up2M2.9%38%CPG Food&Beverage+Advertising on YouTube 2023 Pixability,